Chapter 7 reading notes


Public Relations Strategies and tactics


5 possible objectives for a communicator:

1. message exposure

2. Accurate dissemination of the message

3. Acceptance of the message

4. attitude change

5. Change in overt behavior

How to write for clarity

  • Use symbols, acronyms, and slogans
  • Avoid Jargon
  • avoid clichés and hype words
  • Avoid Euphemisms
  • Avoid discriminatory Language

5 stage adoption process

  1. awareness
  2. interest
  3. evaluation
  4. trial
  5. adoption

About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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