Chapter 7 Reading Notes


Public relations Writing and media techniques

Feature Story- can provide additional background information, generate human interest, and create understanding in a  more imaginative way

Service journalism is news you can use

Headlines are vital

  • 2 kinds of headlines:

  1. informational headline- gives  the crux of the story. Best used when showing results of research studies or advice that will benefit the customers
  2. Alliteration- uses a play on words or a rhyme that raises curiosity

Infographics- computer-generated artwork that attractively displays simple tables and charts

Op-ed means “opposite the editorial page.”

LTE letter to the editor


About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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