A picture is worth a thousand words… and so are info-graphics!


Infographics are computer-generated artwork that attractively displays simple tables and charts. The graphics can show statistics about just about anything. USA Today had an info-graphic that went along with a “USA snapshot” series. This was a chart that showed why people get stressed when they are traveling for business, but don’t get as stressed when they are traveling for vacation reasons. This was a simple chart that showed that the main reason people get stressed while traveling business is because they are away from their family.

Basically, info-graphics turn data into information by using charts and graphs. These are creative pictures that relay important information to the public in a more simple layout. Info-graphics are visual representations of information, date, or knowledge. These graphics are used where complex information needs to be explained quickly and clearly.

The purpose of info-graphics is to make it more simple for people to understand information that would usually be in text form. By creating a visual that is in itself creative, the reader is able to understand what the information is saying, better than they would if they were to just read the information.

This is especially useful in the media world today. A lot of newspapers include info-graphics to show the weather, maps, and statistical data for different newsworthy events. Info-graphics could be useful for my client to show the statistics of how many fans she has acquired over a certain amount of time. Another thing that would be a useful info-graphic would be the amount of performances that she has done. This would show her dedication to her music, and would show that she is wanted at several clubs and events all over the Clearwater, Tampa, and Orlando area.

The most important thing to remember when you are creating your info-graphic is to ask yourself why you are creating it. Make sure that you have all of the information needed to create it before you even start.

Secondly, you need to ask yourself how you are going to bring all the information together. This takes time to review the statistics and refine them into a way that can be easily communicated.

Once the information is refined, then you need to choose a visual that will be the most effective with the subject that is at hand. Even changing the colors of different pies and charts can make a huge Difference!

Now that you have that figured out, you are ready to create! So put your creative juices to work and create an info-graphic that will inform people from all over the world!


About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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