Chapter 8 Reading Notes


Source: Public Relations strategies and Tactics

evaluation– It is the measurement of results against established objectives set during the planning process discussed in the Chapter 6

5 Methods for evaluating Public Relations Efforts:

1. Measurement of production

2. Message exposure

3. Audience awareness

4. Audience attitudes

5. audience action

Media impressions– how many people have been exposed to the message


About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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