Ch. 9 Reading Notes


Two Types of Leaders:

Formal Opinion Leaders: positions held as elected officials, presidents of companies, or heads of membership groups

Informal Opinion Leaders: those that have clout with peers because of some special characteristic

Mass Media information from a public relations source can be efficiently and rapidly disseminated to literally millions of people.

Psychographics– attempts to classify people by lifestyle, attitudes, and beliefs

Source: Public relations strategies and tactics


About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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