Ch. 9 Reading Notes

Standard

Audio News Release is often called an ANR. These can take 2 forms:

  1. actuality someone with a good radio voice reads entire radio announcements. He or she may or may not be mentioned by name
  2. soundbite more complex, but relatively easy to do. In this form you use an announcer, but also use a soundbite, a clip from a satisfied customer, a celebrity, or a company spokesperson.

Public Service announcement (PSA) is defined by the Federal Communications Commission (FCC) as an unpaid announcement that promotes the programs of government or nonprofit agencies.

Titles that could be found on both radio and television stations:

General Manager

Program director

Directors and producers

New Director

Assignment editor

Reporters

Public affairs or public service director

Promotion director

Source: Public Relations Writing and Media Techniques

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I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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