Audio News Release is often called an ANR. These can take 2 forms:
- actuality someone with a good radio voice reads entire radio announcements. He or she may or may not be mentioned by name
- soundbite more complex, but relatively easy to do. In this form you use an announcer, but also use a soundbite, a clip from a satisfied customer, a celebrity, or a company spokesperson.
Public Service announcement (PSA) is defined by the Federal Communications Commission (FCC) as an unpaid announcement that promotes the programs of government or nonprofit agencies.
Titles that could be found on both radio and television stations:
Directors and producers
Public affairs or public service director