Chapter 10 and 11 Reading Notes


Source: Public Relations Writing and Media Techniques

Chapter 10

  • Media Databases usually provide the following essential information:
  1. Names of publications and broadcast stations
  2. Mailing addresses
  3. Telephone and fax numbers
  4. email addresses
  5. names of key editors and reporters
  • Tip sheets- weekly newsletters that report on recent changes in news personnel and their new assignments, how to contact them, and what kinds of material they are looking for.
  • e-mail the oldest feature of the Internet

Chapter 11

  • Areas of friction between public relations and the media:
  1. Hype and News Release Spam
  2. Name calling
  3. Sloppy/biased reporting
  4. Tabloid journalism
  5. Advertising influence
  • Keep in mind guidelines developed by PR Newswire:
  1. “no comment” fuels hostility
  2. Always try to be helpful
  3. Be familiar with print and broadcast deadlines
  4. Get to know the journalists in your area before a crisis hits

About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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