Chapter 12 Reading Notes


Source: Public Relations Writing and Media Techniques

5 Things that New Media is characterized by:

(1) widespread broadband (2) Cheap/free, easy-to-use online publishing tools (3) New distribution channels (4) mobile devices, such as cameras phones (5) new advertising paradigms

Shel Holtz Writing Tips:

(1) Write the way you talk (2) limit each page to a single concept (3) Use a lot of bullet-point lists (4) Make sure each page provides the context readers need (5) limit the use of italics and boldface (6) don’t overuse hyperlinks within narrative text (7) make sure your hyperlinks are relevant (8) Provide feedback options for readers

Texting, twitter, and wikis are used extensively in PR work


About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s