Audio News Release– ANRs differ in several ways from print media releases. The most important difference is that a radio news release is written for the ear.
Public Service Announcements:an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest.
Tips from Trufelman and Goldberg (authors of Public Relations Tactics):
do not spam bloggers
-Be aware of their likes and dislikes before contacting them
-conventional pitch letters may be offensive
-Email is a preferred means of contact
-Be completely open and honest about why you are contacting bloggers
-Disclose your affiliation
-Keep pitches short
-Do not ask bloggers to link to your client’s site or the latest press release