Chapter 15 Reading Notes

Standard

Source: Public Relations Strategies and Tactics

Chapter 15

Audio News Release– ANRs differ in several ways from print media releases. The most important difference is that a radio news release is written for the ear.

Public Service Announcements:an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest.

Tips from Trufelman and Goldberg (authors of Public Relations Tactics):

do not spam bloggers

-Be aware of their likes and dislikes before contacting them

-conventional pitch letters may be offensive

-Email is a preferred means of contact

-Be completely open and honest about why you are contacting bloggers

-Disclose your affiliation

-Keep pitches short

-Do not ask bloggers to link to your client’s site or the latest press release

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About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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