Jeff Houck visited our class this week to talk about Public Relations in the social media.
He shared several wonderful tips that encouraged me and will help me in my future in public relations.
One thing that stood out to me in his presentation is the importance of meeting people in person. A firm hand shake can make a world of difference. Social networking is wonderful, but if you are not able to communicate in person, then you will be in trouble. Another thing that he shared was not to send anything with an embargo date.
“Don’t sell me your product, sell me your story.” I can’t imagine how annoyed he must get when people are trying to get him to buy their product.
He also spoke about putting something catchy in the subject line of an email. This stirs his curiosity and causes him to want to read the entire email.
Lastly, be TIMELY!!! Submit your information on time, and don’t be late.