Chapter 1


Reputation: The Importance

  • It is vital that within an organization you build, maintain, and defend your reputation
  • A good reputation has both tangible and intangible benefits.
  • Good reputation has value in not-for-profits, government, and universities.
  • Good reputation is worth billions of dollars in organizations.

It is important to have a plan to control and manage your reputation

It is all about building a relationship

  • Understand that it must benefit both parties within the relationship
  • Be respectful of each other

Source: Reputation Management


About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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