CEO’s may have many objections to social media for many different reasons. Some may simply be having a hard time in their mind understanding the shift in our forms of communication, or some just may be having trouble seeing how beneficial social media can be to their organization. Either way, you, as a public relations practitioner may at some point need to explain to your boss how you think social media can help your organization, and that is exactly what we are going to talk about. Social media is a great way to communicate with your customers. It is a great way to find out what your consumers want to buy, and whether you are providing for their needs. Social media is about relationships, and it makes a huge difference having relationships with your consumers.
Some CEO’s also have concerns that if the employees are open to blog about the organization, there may be a loss of control that could potentially hurt the company in a drastic way. Something that you must consider first, before deciding if you are going to have a personal blog for the company, whether you are fully committed to blogging and representing the company. If you are not completely committed and fear that you will not be able to be consistent in your blogging, then you should not start a blog. People will not be able to do harm to the company through the blog is to monitor it and have lawyers that keep a close eye on the blog, that way your employees understand the importance in what they blog on.
Another benefit of having a blog for your company is in public relations/media crisis. If there is a report that hits the news that is inaccurate, then you are able to immediately explain on your blog the truth in the situation and then direct your customers to your blog. You are then able to put an end to the crisis in the matter of a couple of hours.
As a CEO, you are able to use blogs to get criticism that can actually improve your organization and reach more people. It is scary for CEO’s to think that they will be receiving criticism on their company’s tactics, but it could in turn, benefit them in a very strong way.
It is always scary to begin on a new journey and become more of a transparent organization through social media, but it is also very freeing. The world is going to perceive your company in the way that they want to perceive it. So be as transparent as possible, and customers will begin to trust you as an organization.