For my interview of a corporate public relations practitioner, I spoke with Teresa O’Brien. Teresa has worked for Polk Public Schools for seven years as a communications specialist. She was a graduate from Southeastern University with her degree in mass communications. I had the opportunity to meet Teresa at one of the meetings for Southeastern University’s student chapter of FPRA. I felt like I related to her as she spoke about her passions and love for event planning and organization. I had the privilege to ask her a few questions about her career over the phone, and learned some things that I hope will benefit me as I go into the public relations industry. Since I realize that there are no typical weeks for a public relations professional I asked Teresa to tell me a little about what last week was like for her. Teresa expressed that there was a lot of planning for an event that is going to happen in October. She said that she worked on scheduling speakers for the event and other details for the event. Excel spreadsheets were created, as well as different media things that always happen. Teresa told me about one of the largest events that she has the opportunity to plan is Teacher and School related employee of the year. She expressed that they spend 6 months planning this event that happens in February, so they are already in the planning stages. This is a very special even to Teresa because she believes that the event actually makes a difference. The staff is making a difference in the students in Polk County, so it is important to celebrate, and appreciate them. This event is broadcasted live on television and includes a dinner, photos, a program with all of the nominees, and of course, the entertainment and awards. Teresa shared some of the things that she was personally doing in preparation of the event. She shared that she had several different contacts for the nominees, the judges, and who decides the winner. She also said that she was in contact with a graphic designer for the look and feel of the evening, as well as a media production crew for the look and feel of the video. I realized how much planning and coordinating goes into putting on an event, before and after the event. Teresa recommended some things to do to make sure that you are current in the public relations industry. Something that she mentioned was becoming a part of the student chapter of FPRA in your area. Once you do that, it becomes easier to go to events, and through events, social networking happens. She also expressed the importance of getting involved and having experience even as a student with the school or local newspaper, as well as different events that are held on campus. Teresa reminded me that every day is a different day in the world of public relations. That concept is hard to understand as a student, who does the same thing and has the same schedule, day after day. But, I am sure that as I enter my career, I will begin to understand how to prioritize as different opportunities hit my desk. Teresa ended my interview with her by telling me that she loves her job because she gets to celebrate people! She gets to share the good news that is going on, and it is those moments of joy that really matter to her! This makes me excited for my career ahead, and makes me want to jump right on board and celebrate with her!