Investor Relations(IR) is "a subset of public relations and corporate
communication that deals with a company's relationship with the in investment community.
3 Goals of IR: 1. Ensure that a company's stock and bond securities are fairly and fully valued in the marketplace. 2. Fulfill corporations affirmative disclosure obligations under securities law and government regulations. 3. Create competitive advantage.
The company must file specific financial and business information in
a very structured form with government on a regular basis
Communication directly to the market that is free form and distributed through a variety
Source: Reputation Management