- Integrated Marketing Communications (IMC)- a customer-centric, data-driven method of communicating with consumers. It is the management of all organized communications to build positive relationships with customers and other stakeholders. It stresses marketing to the individual by understanding needs, motivations, attitudes and behaviors.
- Integrated Communication (IC)- is a dynamic communication practice aimed at advancing not just the marketing plan, but the overall operating or business plan of the firm and in so doing aligning brand with reputation.
- One of the most critical roles of communications is to distribute leadership throughout the organization.
- The role of marketing is to Get and Keep customers
Source: Reputation Management