“Our greatest glory is not in never falling, but in rising every time we fall.” –Confucius
Effective crisis response knows what to do and what to say to keep the companies reputation up to speed.
When a company has a crisis, business sometimes needs to be put on hold. It is important to recognize whether business must actually cease.
Companies need to understand what exactly a crisis is in the first place, and they need a warning system which helps them know when it is important to put business on hold.
A Crisis is “a non-routine event that risks undesired visibility that in turn threatens significant reputational damage.
Questions to ask when determining whether something will turn into a crisis:
-Is this situation a precursor that risks escalating in intensity?
-Does it risk coming under close scrutiny?
-Will it interfere with normal business operations?
-Will it jeopardize our public image or bottom line?
Did you answer one or more of these yes? If so, a crisis exists.
It is important to respond to crisis with SPEED
Source: Reputation Management