Crisis Communication (Ch. 12)

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“Our greatest glory is not in never falling, but in rising every time we fall.” –Confucius

Effective crisis response knows what to do and what to say to keep the companies reputation up to speed.

When a company has a crisis, business sometimes needs to be put on hold. It is important to recognize whether business must actually cease.

Companies need to understand what exactly a crisis is in the first place, and they need a warning system which helps them know when it is important to put business on hold.

A Crisis is “a non-routine event that risks undesired visibility that in turn threatens significant reputational damage.

Questions to ask when determining whether something will turn into a crisis:

-Is this situation a precursor that risks escalating in intensity?

-Does it risk coming under close scrutiny?

-Will it interfere with normal business operations?

-Will it jeopardize our public image or bottom line?

Did you answer one or more of these yes? If so, a crisis exists.

It is important to respond to crisis with SPEED

Source: Reputation Management

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About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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