Challenges and opportunities in PR (Ch. 15)


“The Greatest Challenge of Communication is the illusion that it has taken place .” George Bernard Shaw

  • How well companies communicate can greatly affect their reputatation to the public
  •  “leaders listen to advisors whose views they think they need, not those who insist on a hearing because of the organizational chart.” –Former U.S. Secretary of State Henry Kissinger

3 Skills need to overcome marginalization:

  1. The communicator needs to have full knowledge on how the organization operates its finances, product developement, human resources, and marketing
  2. The communicator needs to have a world view that includes knowledge of the issues that affect the company
  3. The communicator must learn how to give advice and build trust.
“The best communicators undertake rigorous observation of the behavior of individual groups.”(p.8)


 Source: Reputation Management


About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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