When a person clicks on a website and begins reading down the page the reader almost immediately starts forming opinions in his or her mind about what they are reading. Lets just face it, it’s human nature, you will do it to other people’s blogs, and others will do it to yours. So… the question to ask now is, what can I improve in my writing so that the first impression of your blog is one that you can be proud of, and one that lasts. While reading through Styleguide on yahoo, I found some really great tips.
There are 3 things that stood out to me and I hope they can help you to become a better writer:
1. Keep it short—With online writing it is best to use short paragraphs and short sentence structure. In fact, if your content allows, it may be best to focus on bullet points. This will get your point across, without soaking them with information that will not stick. This also makes your blog easier to read and appealing to the eye.
2. Highlight the most important things—When you are blogging about a majority of different things within one post, it is easy to get lost as the reader. That is why it is important that you highlight the most important items and place them towards the top of the post. Make sure they stand out, or your reader may miss out on the most important things!
3. Last, but certainly not least, delete fluff! Know one in their right mind wants to sort through your “information” otherwise known as fluff to get to the beneficial stuff. They will lose interest and click off of your site. This also takes away from your credibility, because it is difficult for the reader to differentiate between what is important and what is just filler. Just don’t do it… leave the fluff for someone else to fill themselves with!
The most important piece of advice that I can offer you as a writer is to be true to who you are. Do not forget your morals in your writing and use your gift to lift others up.