Energizing the Groundswell
- With Ratings and Reviews
Use other people’s Reviews to Sell your product
It is important to listen to your reviews. Without listening, you may not know what to change about your product.
- Know that even bad reviews can help energize the product
Let the customer sell the product. It is important to have good and bad reviews so that your reviews look credible.
- With Energizing- it is important for organizations to make changes
You are going to get bad reviews no matter what the product is that you’re trying to sell so what can you do but make changes. This shows that you are listening and want to hear input.
- Benefits of rating and reviews
96% of customers use online reviews to help them make purchases.
Groundswell research shows that about 80% of reviews tend to be positive.
However, negative reviews are essential to the credibility of the site- without them, the positive reviews just don’t seem believable.
- Constant Contact
This is an emailing marketing company that focuses on helping small businesses stay in touch with their own customers. It is a great way to keep your clientele updated and aware of what is going on in your organization.
- Constant Contacts “Connect Up!” community
This got participation from 42 thousand people, 10% of its customers. Though this program people are able to answer each others questions and generate referrals. It is basically a forum that helps move excitement from one place to another.
This forum is basically a home for energized customers.
- Why does community work?
It is important to gain a customer base
Obviously, they are online, but small business people are the perfect target for a community
Education above elimination
“It’s about making them feel like a stakeholder. If they really feel that way, they are a part of our success. Who would leave Constant Contact when they feel that way?” -Maureen from Constant Contact
- Lessons to learn while energizing a community
1. Communities can get out of hand
2. Know your objectives before going in
3. Know your audience