As graduation is weighing hard on my shoulder, I am spending more time than ever researching and reading about how social media can positively impact the adoption industry. What can contribution can I, as a communicator, make in the adoption arena? I have followed many blogs and organizations on twitter, and I am learning how important repetition is to marketing. Repetition is huge because no matter how powerful your campaign is, your audience will most likely not take action the first time that it is mentioned. This means you MUST repeat if you want a response.
This means that when organizations are trying to market a campaign or an event for adoption, it needs to be organized so that it can be marketed far enough in advance that it gets repeated over and over and over again. This doesn’t mean that you have to hammer it into the ground with saying the exact same thing over and over again. But it needs to be brought forth to an audience enough times that people can’t ignore it. This also means being creative in the ways in which you are broadcasting the event to the public. Stand out and repeat. And see what results you generate!