Pointers from Elyse Trager on Facebook and LinkedIn within Businesses

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This week I listened to the Hubspot’s Inbound Marketing University Webinar on Successful business uses for Facebook and LinkedIn. It was a very informative webinar and below are some great tips I received from it!

  • When using social media:

*Make sure you have an objective

*Know your audience

*Play with your platform and see what you can do

*Start with some sort of method

  • Social media can be used positively for internal communication in organizations
  • Social media is great for branding and career management
  • Social media is a great way to create content and contacts which will help people decipher whether to support your organization or not
  • Be of value- that will be why someone wants to connect and engage with you.
  • Engage- The more you engage, the more people will want to come back to you
  • Social media is all about dialogue- so make sure you talk back to those that are commenting and posting
  • Make sure on your profile that you are clear about the purpose of your organization and the location in which you are based

Important things to include on your business profile:

– Summary- who you are, what you do

-Education- use for connections

-Interests- may be too personal for businesses (you decide)

-Security settings- decide how open and visible you want to be

-Add apps for credibility and depth

 

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About relating2thepublic

I am 21 years old and attend Southeastern University where I am pursuing my degree in journalism and public relations. I have many dreams and passions and I have decided to begin taking action now in accomplishing these dreams. I believe that everyone can be great, but they must persevere through struggles. I hope that my blog is an encouragement to you!

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